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What is a winning strategy? Why do some people, families, andorganizations take a dive, some merely survive, while othersthrive? What leads up to a disaster or collapse? Why do somesquander success, while others continue to elevate? How do we build asolid foundation that assures solid, authentic growth?Me We Do Be is the result of research that has spanned twenty-fiveyears at the intersection of sociology and economics. Specifically, I haveexplored what behaviors lead to disaster, recovery, or prosperity.As an economist, I measure the financial effects caused by disastersand other detrimental conditions. In other words, when disaster strikes,I am often called in to compute the business and real estate damages.Appraisers measure value, but I measure the loss of value. Moreover,also being a sociologist, I keep my eye on the people behind the statisticsas I develop the strategies to move forward. It is a narrow consultingniche involving research, valuation, negotiation, and strategy, and ithas provided unique access to interesting people and places around theglobe.The journey began in the 1980s when I was a graduate student at UCLAstudying leadership and business models. In the 1990s, I directed a nationalpractice at the world’s largest consulting firm. My research expanded as Iwalked the reactors at Chernobyl and cut through the jungles around theBikini Atoll radioactive nuclear test sites. I have worked on cases rangingfrom the O. J. Simpson and JonBenét Ramsey crime scenes to the bizarreHeaven’s Gate Cult mass-suicide mansion.In the 2000s, there was more. I was stunned as I stood on a curb inNew York and watched smoke billowing from the World Trade Centerand picked up debris on a rural field in Pennsylvania where Flight 93had crashed on 9-11. I walked the beaches stained by the BP Oil Spill andinspected thousands of homes torn apart by Hurricane Katrina.As a socio-economist I have worked on these and hundreds of othercases around the world. More importantly, I have studied their ultimateresolution. While some reporters drop in and rush off to the next story,I have stayed to talk to the people long after the news vans drive away.Furthermore, I have been an adviser in countless boardrooms where wediscussed cases involving billions of dollars.A crisis exposes a person’s or organization’s true character, and thisyields some invaluable insights. In all, I had accumulated a mountain ofinformation and I wanted to organize it within a practical framework. Myobjective was to find a model that children could understand and that aCEO would take seriously. I considered using the ancient Greek paradigmof “ethos, pathos, and logos” and a more modern framework of “mental,social, spiritual, and physical.” Of course, there was the standard, “mind,body, and soul,” as well as many other models.All of these struck me as good, but none of them struck me ascomplete. It was as if they were playing some of the keys of the piano, butnot the whole keyboard. I simply wanted a clear, complete framework.My quest for the ideal model ultimately came to me on the MarianasIslands as I sat in deep thought for three consecutive days. The answerwas simple: Just as all great structures have four cornerstones, thereare four cornerstones of all great pursuits. These can be summed up asMe We Do Be.Me refers to habits that build quality thinking and wisdom, We habitsbuild relationships, Do habits build productivity, and Be habits build thefuture.In the pages that follow, I will use this Me We Do Be framework aswe explore some of the most fascinating places on Earth, learn from theexperiences of some extraordinary people, and look at classic behavioralresearch. This is all set out within the four Me We Do Be sections, twenty-oneshort chapters, and about one hundred individual lessons. The objectiveof each lesson is to encourage discussion on essential life skills.On top of that, more than five thousand people from all fifty states,Australia, and the United Kingdom participated in our Rich Habits Survey.1Here, my research staff and I surveyed professionals, students, stay-at-homemoms, retirees, the unemployed, and multi-millionaires. We studieddozens of rituals ranging from writing thank-you notes to eating togetheras a family. We then statistically correlated various habits with differentmeasures of success such as education, wealth, quality relationships,and an overall sense of happiness.Obviously, some people define success as making money. I joke thatmoney doesn’t make anyone happy, but it’s a great way to be miserable!However, some might define success as a happy family life, finding truelove, or winning a competition. Some see success as contributing to aworthy cause, completing a degree, or mastering a musical instrument.Others view success as healing from an emotional wound, beatingcancer, or connecting with the divine. Some see success as being aleader or building a huge name for themselves, while others just wantthe satisfaction of quietly doing great work. Many define success as acombination of things.I respect the perception that there is no one-size-fits-all for success.Here, we define what success means to us individually, but in so doing,we will look at the foundational elements that apply to us all.The research and science is clear: however you define “success,” dailyhabits, rituals, and routines are the key to either tragedy or triumph. Justas one bad habit ripples out until a life is destroyed, it is also true thatone new good habit can ripple out and create something magnificent.Today’s habits, rituals, and routines are tomorrow’s destiny, and minoradjustments bring major rewards. Indeed, the four cornerstones of Me WeDo Be lay the foundation of every great pursuit. They bring results that arepositive, profound, and permanent.We have absolutely no control over most things, like the weather or theglobal economy. The only thing we really control is ourselves and the habitswe choose. We dictate when we get up, what we eat, what we say and howwe think. Focusing on a proven set of rich habits is simply the most directway to building a rich life.